dig

What's our deal?

We're a skilled group of problem solvers and solution seekers. We believe that any goal can be achieved with the right people in the room (or in the Zoom).

Great Lakes Observing System website shown on a computer

Big ideas and business challenges excite us. We're not afraid to try new things and push for creative solutions, and we won't stop until we've delivered a result you can be proud of.

Connected blinds application shown on mobile device

The collaboration is powerful when the user experience team sits next to the developers and the marketers join the same meetings as the tech team. Meet the minds behind your next digital solution.

Mike Simon

Mike Simon

He’s DIG’s co-founder and CEO, but on the weekends Mike is a sports dad and a golf widower. He leads with humor, humility and an obsession with HubSpot.

Nate Smith

Nate Smith

Nate, our co-founder and COO, is contagiously motivated, will attempt any physical feat for a medal and is powered by a candy addiction.

Jeff Ekdom

Jeff Ekdom

Jeff is passionate about developing new business for DIG. He enjoys running long distances, drinking craft beer and listening to old school electronic music.

Kate Geschwendt

Kate Geschwendt

Kate is a UX-trained process guru with a superpower for organizing chaos and a love for exploring new places.

Kristin Porco

Kristin Porco

Kristin leads marketing with the unique combination of being a Yooper, a Xennial and an Enneagram 1.

Chris Samuelson

Chris Samuelson

Chris leads development with a passion for creating. Ask him about his latest 3D printed masterpiece commissioned by his kids or his next woodworking project.

David Borowicz

David Borowicz

David has skills—both in software development and Muay Thai. He also maintains a deep loyalty to the Detroit Pistons.

Tony Ellison

Tony Ellison

Tony is a UX designer fueled by strong coffee and exclusively hydrated with LaCroix. In his off-time he is a remarkably average golfer.

Mason Luce

Mason Luce

Mason is a project coordinator who thrives on collaboration and creativity. He has a passion for cycling, rock climbing and perfectly pulled espresso.

Micah Johnson

Micah Johnson

Micah is a Southern-born marketing pro in pursuit of making the perfect buttermilk biscuit.

Ashley Otte

Ashley Otte

Ashley balances marketing deliverables, mom life and her renovated farmhouse without breaking a sweat.

Mallory Staeven

Mallory Staeven

Mallory appreciates good design, thrift store bargains and embroidery art.

Jordan Van Eerden

Jordan Van Eerden

Jordan coordinates creatives to deliver on scope, schedule and budget. Catch her somewhere on the West Michigan lakeshore with her dog.

How it started.

In 2018, Mike Simon and Nate Smith saw a need in the marketplace for a different kind of agency.

They had a vision for combining UX with marketing strategy and backing it up with a deep bench of dev skills to help companies scale quickly.

They joined forces, gathered a small team of digital professionals, began to grow a client base and Digital Industry Group (DIG) was formed.

Since then, the DIG team has tripled in size, created award-winning projects and refused to lose that entrepreneurial spirit.

Some of the most rewarding work we do is volunteering in the West Michigan community. We love to support local organizations with our time, our donations and our pro-bono consulting.

Five DIG members posing inside a Habitat for Humanity home
Four DIG members painting for Habitat for Humanity
Jordan Van Eerden making homemade pasta sauce
Two DIG members doing yardwork in front of Ronald McDonald House
Two DIG team members decorating cards for Gilda's Club
Three DIG members holding snack packs packed for Kid's Food Basket
DIG member planting flowers in front of Ronald McDonald House sign
Group of DIG members standing in front of a Habitat for Humanity house being sided
Group of DIG members standing with full trash bags in park
Group of DIG members standing in front of Ronald McDonald House
Mike Simon and Nate Smith with shopping cart full of toys and clothes

Browse our virtual trophy case.

Top B2B Companies Clutch Michigan 2022 Logo
The Best of Michigan Business Logo
Best and Brightest Companies to Work For Logo
Michigan Celebrates Small Business 50 Companies to Watch Awards Recipient Logo
40 Under 40 Business Leaders Logo
IDA Design Awards Logo
Top B2B Companies Clutch Michigan 2022 Logo
The Best of Michigan Business Logo
Best and Brightest Companies to Work For Logo
Michigan Celebrates Small Business 50 Companies to Watch Awards Recipient Logo
40 Under 40 Business Leaders Logo
IDA Design Awards Logo

"DIG is very good at communicating with us and their reports are always clear and consistent. Working with them is uncomplicated."

Tim Kearns, CIO, Great Lakes Observing System

Have a project? Let's connect.